Marketing Unit

Marketing Unit
Web site for Marketing Science. … INFORMS publishes Marketing Science. HighWire Press ® assists in the publication of Marketing Science Online …
Source: www.hbs.edu

Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for …
Source: www.the-dma.org

Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
Source: www.marketingmag.ca

Marketing Unit
The marketing function not only communicates to the customer, but also communicates the needs of the customer to the company. In addition, it arranges and …
Source: www.hbs.edu

JSTOR: Marketing Science
Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, …
Source: www.jstor.org